Client
INDUSTRY
- Social Justice
Services
- Branding, UI/UX, Web Support
TIMELINE
September 2022
INDUSTRY
- Social Justice
Services
- Branding, UI/UX, Web Support
Client
Latitude High School
The Challenge
As Colorado Youth Congress grew, the existing brand and website no longer matched the organization’s scale or credibility with donors, partners, and prospective youth members. They needed a statewide identity that felt rooted in Colorado, youth forward without sounding childish, and civic minded without reading as partisan. The digital home had to make it easy to join, partner, donate, and learn, while staying accessible and simple for staff to maintain.
Make "youth" leadership "feel" statewide, "welcoming", and "nonpartisan"
Our Methodology
Illuminate
Craft
Engage
Foster
Sustain
The Solution
We led a multi phase rebrand for Colorado Youth Congress, shaping a statewide youth civic identity that felt welcoming and nonpartisan. Interviews with youth, alumni, and staff guided the logo, colors, patterns, photo direction, and templates, delivered in a brand guide with slide deck and banner files. We then designed and built the WordPress site in Elementor Pro on Kinsta, with forms, donation pathways, and accessibility conscious layouts, and we provide ongoing support and maintenance.
Key
Takeaways
Colorado Youth Congress needed a brand and website that could scale statewide as the organization matured over time.
- Insight came from interviews with students, alumni, and staff, plus a scan of peer organizations to test tone.
- The system had to feel youth forward without sounding childish, and civic minded without leaning toward any party.
- We packaged the identity into reusable tools: patterns, photo guidance, slide deck templates, banners, and a WordPress site with clear join, partner, and donate paths.
Ongoing support keeps it credible: accessibility conscious updates, weekly monitoring, maintenance, and on demand edits with a 24 hour response window.
- Tags: Branding, Social Justice, UI/UX, Web Support
