Client
TIMELINE
December 2019
INDUSTRY
- K12 Education
Services
- Branding, R&D, UI/UX, Web Support
Client
Latitude High School
The Challenge
When COVID halted in person tours, High Tech High Graduate School of Education needed its website to carry marketing, learning, and sales. Years of add on products since 2007 had left a patchwork of pages that blurred offerings and buried resources. Practicing educators, system leaders, and school leaders needed clear paths to learn, buy event tickets, and get support, but the structure, visuals, and workflows made the site hard to use and maintain.
A "coherent" home "for" professional "learning", events, "and" support
Our Methodology
Illuminate
Craft
Engage
Foster
Sustain
The Solution
Starting with a UI/UX analysis in Dec 2019, we partnered to make HTHGSE’s offerings clear and usable online. We modernized the brand, produced an Opportunities Guide through three major editions, and created a design system with icons and image rules. In 2024 we relaunched hthgse.edu on WordPress with Elementor Pro and JetEngine, migrating 900 Unboxed resources with detailed tagging. We added Zendesk support, improved navigation, and rebuilt event pages and ticket purchasing.
Key
Takeaways
This partnership shows how HTHGSE turned product sprawl into a coherent online experience for educators and system leaders.
- Name core audiences and intents, then use repeatable templates so courses, events, and resources feel like one connected ecosystem.
- Treat migration as curation: catalog assets, apply consistent tagging, icons, and featured image rules, and build CMS workflows staff can sustain.
- Use support telemetry as research: Zendesk requests and weekly check ins reveal friction in publishing, ticketing, and navigation before it compounds.
When the mission depends on access, design and maintenance keeps learning visible, findable, and usable for the people it is meant to reach.
