Deep-dive research and prototyping to uncover which stories, channels, and products will actually move your community before you invest in full build.
Research & Development
Research & Development
Deep-dive research and prototyping to uncover which stories, channels, and products will actually move your community before you invest in full build.
Overview
Our Research & Development service is for teams who know something isn’t working, but aren’t sure if the answer is a website, video series, app, or campaign. We combine brand positioning analysis, stakeholder interviews, competitor and SEO research, and rapid prototyping to map the real problem and test options. Drawing on projects like GradComx, we design mixed-media pilots, gather data, and deliver a clear, prioritized roadmap before you commit major budget, aligning every next step with mission, capacity, and evidence.
R&D Includes
- Discovery workshops series
- Stakeholder interviews
- Brand position analysis
- Competitor SEO research
- Prototype design sprints
- Insight and roadmap deck
Who is this for?
- Leaders who feel pressure to redesign everything but lack data on what will help most.
- Education and nonprofit teams sensing gaps between brand, website, and outcomes.
- Programs piloting new offerings who need evidence before scaling digital spend.
Case Scenarios
- Your board wants a new site, but you suspect the real challenge is unclear positioning.
- You serve many audiences and need research to pick the right stories and channels.
- You launched courses or campaigns and now need to learn why they missed their goals.
