Client
TIMELINE
August 2020
INDUSTRY
- Social Justice
Services
- Beta Page, Branding, Web Support
Client
Latitude High School
The Challenge
As YEBO (yebomedia.org) grew from a youth driven podcast effort into a public facing media organization, its brand and website needed to communicate credibility without sanding down its edge. The founder wanted a visual system rooted in punk energy and Black protest history, while staying flexible enough to hold multiple shows and a publishing imprint. We also had to move from a temporary one page launch site to a full platform that made podcasts easy to find, support, and share.
Build "a" youth "media" brand "that" stays "bold" across "every" platform
Our Methodology
Illuminate
Craft
Engage
Foster
Sustain
The Solution
We partnered with Corey Montalvo to build YEBO and YEBO Media into a modular brand system that could scale across shows, socials, and new releases. Through a phased process we delivered logo variants, patterns, sub brand labeling bars, and templates, then applied them to podcast cover art and print mockups like shirts. We launched an initial one page beta site and then built the full website home, which we maintain with weekly monitoring, updates, and on demand support today.
Key
Takeaways
YEBO needed an identity and digital home that could carry youth voice, credibility, and a catalog of podcasts.
- We translated core values into a flexible system: logo lockups, patterns, icons, and show labels that stay consistent across platforms.
- Meaning lived in the details: Bayard from Vocal Type connects to protest poster lettering, while pinks and yellows nod to punk and afrofuturist energy.
- We started with a one page beta site for clarity, then built the full website with forms and clear paths to listen, donate, and subscribe.
Ongoing support keeps it accessible: since Aug 2020 we have monitored weekly, shipped updates, and handled on demand fixes within a day.
